An analysis of famous platforms in eCommerce was just made by Fashion Metric to find out which one is the best for them. Interestingly, the results that they have gathered are also useful to others apart from themselves.
Basically, eCommerce platforms involve management of inventories and margins, as well as the users’ creation of accounts, viewing of past orders and wish lists.
Solutions such as Pay Pal provide a very easy way to get payments, but when your product and customers are growing like crazy, you probably need something bigger to handle the demand.
Because of this, we should be really thankful to Fashion Metric for sharing with us what they have found out, especially on the part where they share why you should be using Magento eCommerce.
Evaluating Shopify v.s. Magento
First on the list of the platforms that will be reviewed is Shopify. In fairness to this platform, it is indeed the most user-friendly in terms of making a site working well and quickly.
Shopify is perfect for those who are not really experts in customizing and coding. Shopify has templates that are so easy to use, and these templates even allow the user to customize his store without having to input lots of complex codes.
Shopify’s problem however, is that flexibility is at stake due to the easiness of usage, the customizations you can do are pretty limited! You can use some HTML and CSS, but Shopify has its own major programming language – Liquid – and you have to know it well enough to actually be profficient in customizing the templates.
This leads us to another Shopify problem, which is the limited number of templates. There are only about two hundred to choose from, and to be honest, that’s not really a lot. That means that it isn’t very unlikely for you to have a site that looks a lot like other sites. True, it’s simple and easy, but with that comes mediocrity and being just like everyone else.
To sum it up, we have three main pros: its easy-to-set-up nature, its easy-to-make-customizations nature and being relatively inexpensive. However, you also have limited options for your templates, and this increases the likelihood of your site being mainstream.
Evaluating Big Commerce v.s. Magento
Now, we discuss Shopify\'s number one competitor, Big Commerce. Basically, they are each other’s number one threat since they both are good-- value-wise, and their end products run pretty fast. There are only slight differences, but the main difference is probably Shopify having more appealing themes, but Big Commerce again gives you more options to customize the themes.
Unlike Shopify, no programming language is required, so that’s pretty convenient. Some say Big Commerce’s themes look a tad junky, but third-party themes can be bought and customized to however you’d want to make your site look. Shopify essentially focuses on selling products in the States while Big Commerce is famous internationally.
Why You Should Be Using Magento Instead
Now we go to what’s probably the winner in this battle – Magento. It’s been said that Magento is the king of eCommerce.
Why? Well, let’s just say big companies such as NorthFace and Nike use it. Like Shopify, Magento also has different merchant options for you. In Magento Go you get a simple library and site management system but you get limited customizing options. This, however, is only true for Magento Go, one of the three versions of Magentos on the market.
The best platform award would have to go to Magento’s Community and Enterprise editions (otherwise known as CE and EE). These two editions are so advanced and incredibly flexible when it comes to customising your site. Some say they are the extreme when it comes to talking about eCommerce platforms. There are thousands of customizable themes and even third party plug-in\'s. It is therefore not surprising that big companies (as big as Nike) opt for Magento, more than the alternatives.
However, minor cons are inevitable. Magento was mainly built for developers so in order to fully benefit from its functionality, you need to have more advanced rather than just sufficient knowledge in CSS, HTML and PHP. It is only through this that you will really appreciate Magento.
As a closure, Fashion Metric is currently using Magento Community Edition, and they’re absolutely pleased with their choice. They have a professional web team handling any coding and custom design which means true freedom. As a result, they have an awesome eCommerce site that constantly pleases clients.
As part of our recommendation and advice to use Magento, we would recommend that if you are not a web developer or web designer that you contract the services of a professional to help you launch your Magento eCommerce website. This ensures you get all the knowledge of an experienced eCommerce professional and the time freedom to concentrate on the important aspects of your eCommerce website such as marketing, promotion and completing orders!